– byMAGMALOU is for women with a sense for fashion and timeless aesthetics

byMAGMALOU was first launched in May 2014 and is an extension of the concept store MagMaLou, founded by stylist and make-up artist, Marthe Kveli Valeberg, in 2011. With tight dialogue with her customers, entrepreneur Valeberg received constant requests from women who were looking for "the perfect everyday dress." This inspired her to create a dress collection that would be adapted to the Nordic woman needs. Regardless of the season or occasion, body type or style, it should be easy to use and should easily be taken from day to evening with the help of accessories and the change of shoes. 

Along on the team with Marthe, is the Store Manager at MagMaLou, Andrea Johannesen, a fashion designer graduated from Milan. Andrea immediately understood Marthe´s vision and together they created the clothing brand byMAGMALOU. "When we design, we have the MagMaLou customer in mind. She is a woman with a sense of fashion and aesthetics. She will have a workable and practical wardrobe, with a little edge and a timeless cut" says designer Andrea Johannesen.

– The perfect everyday dress

After the launch of the first collection, byMAGMALOU has expanded with their own basic line. byMAGMALOU basics are the ultimate everyday garments that hangs in the closet all year round, while the dress collections are more attuned to the seasons in terms of fabrics, colours and cuts. Coherently, the brand is relatively simple and minimalistic but with a feminine cut, and the pieces can be dressed up and down and used again and again for various occasions.byMAGMALOU is currently distributed in a number of stores across Norway, but also aim to position themselves overseas.

 

SS 17

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AW 16

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SS 15

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VIEW THE SS 15 LOOKBOOK

SS 16

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AW 14

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AW 15

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RETAILERS


 

MAGMALOU, Skovveien 8, 0257 Oslo #97041888

 

BEKK SHOP, Ringeriksveien 37, 1318 Bekkestua #99627889

 

HØYER STEINKJER, Kongens Gate 30, 7713 Steinkjer #92616801

 

CARMA, Dronningens gate 3, 7011 Trondheim #73529850

 

KLEINS SIRKUS SHOPPING, Falkeborgveien 1, 7044 Trondheim #92042800

 

KLEINS CITY SYD, Østre Rosen 28-30 , 7075 Tiller #45275225