– byMAGMALOU is for women with a sense for fashion and timeless aesthetics

byMAGMALOU was first launched in May 2014 and is an extension of the concept store MagMaLou, founded by stylist and make-up artist, Marthe Kveli Valeberg, in 2011. With tight dialogue with her customers, entrepreneur Valeberg received constant requests from women who were looking for "the perfect everyday dress." This inspired her to create a dress collection that would be adapted to the Nordic woman needs. Regardless of the season or occasion, body type or style, it should be easy to use and should easily be taken from day to evening with the help of accessories and the change of shoes. 

Along on the team with Marthe, is the Store Manager at MagMaLou, Andrea Johannesen, a fashion designer graduated from Milan. Andrea immediately understood Marthe´s vision and together they created the clothing brand byMAGMALOU. "When we design, we have the MagMaLou customer in mind. She is a woman with a sense of fashion and aesthetics. She will have a workable and practical wardrobe, with a little edge and a timeless cut" says designer Andrea Johannesen.

– The perfect everyday dress

After the launch of the first collection, byMAGMALOU has expanded with their own basic line. byMAGMALOU basics are the ultimate everyday garments that hangs in the closet all year round, while the dress collections are more attuned to the seasons in terms of fabrics, colours and cuts. Coherently, the brand is relatively simple and minimalistic but with a feminine cut, and the pieces can be dressed up and down and used again and again for various occasions.byMAGMALOU is currently distributed in a number of stores across Norway, but also aim to position themselves overseas.

 

SS 16

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AW 15

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SS 15

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VIEW THE SS 15 LOOKBOOK

AW 14

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VIEW THE AW 14 LOOKBOOK


RETAILERS


OSLO

MAGMALOU, Skovveien 8, 0257 Oslo #97041888

COMPANYS BYPORTEN, Jernbanetorget 6, 0154 Oslo #93023262

F5, Øvre Slottsgate 5, 0157 Oslo #94119317

 

AMBIENTE, Lilleakerveien 16, CC vest, 0283 Oslo #23252325

CORNELIAS HUS, Karl Johans gate 37, Paleet, 0162 Oslo #99112500


ASKER

TIMALU, Bankveien 1, 1386 Asker #46893545

DRAMMEN

TIMALU, Nedre Torggt 15, 3015 Drammen #32834450


KONGSBERG

CLASSIQUE, Storgata 8, 3611 Kongsberg #32724590

FOLLDAL

NINAFINABALLERINA, Folldal sentrum, 2580 Folldal #45071640


JESSHEIM

FRK PEDERSEN, Storgata 6, 2050 Jessheim #95853651

GJØVIK

HVIT TRÅD, Jernbanesvingen 6, Gjøvik #48894380


LILLEHAMMER

SPOT, Storgata 83, 2609 Lillehammer #61254810

LILLESTRØM

ZARINA, Storgata 16, 2000 Lillestrøm #63811132


HAMAR

55th AVENUE, Strandgata 55, 2317 Hamar #91374883

TØNSBERG

BOUTIQUE L, Øvre Langgate 57, 3110 Tønsberg #92284815


SKI

COMPANYS SKI, Ski Storsenter, Jernbanesvingen 6, 1400 Ski #9241240

SKIEN

M: SKIEN, Prinsessegate 2a, 3724 Skien #98104606


SOGNDAL

LIVSLYST, Gravensteinsgt 15, 6856 Sogndal #57674005

STRØMMEN

COMPANY STRØMMEN, Støperiveien 5, 2010 Strømmen #92039400


TRONDHEIM

CARMA, Dronningens gate 3, 7011 Trondheim #73 52 98 50

KLEINS SIRKUS SHOPPING, Falkeborgveien 1, 7044 Trondheim #92042800

STAVANGER

SELFIE, Tastatunet 1-3, 4027 Stavanger #92 24 42 12