– byMAGMALOU is for women with a sense for fashion and timeless aesthetics
byMAGMALOU was first launched in May 2014 and is an extension of the concept store MagMaLou, founded by stylist and make-up artist, Marthe Kveli Valeberg, in 2011. With tight dialogue with her customers, entrepreneur Valeberg received constant requests from women who were looking for "the perfect everyday dress." This inspired her to create a dress collection that would be adapted to the Nordic woman needs. Regardless of the season or occasion, body type or style, it should be easy to use and should easily be taken from day to evening with the help of accessories and the change of shoes.
– The perfect everyday dress
Andrea Johannesen working on design and production, is a fashion designer graduated from Milan. Andrea immediately understood Marthe´s vision and together they created the clothing brand byMAGMALOU. "When we design, we have the MagMaLou customer in mind. She is a woman with a sense of fashion and aesthetics. She will have a workable and practical wardrobe, with a little edge and a timeless cut" says designer Andrea Johannesen.
After the launch of the first collection, byMAGMALOU has expanded from a dress collection to a wide range of everyday and evening wear. Jumpsuits has become a favourite amongst the customers.