– byMAGMALOU is for women with a sense for fashion and timeless aesthetics
byMAGMALOU was first launched in May 2014 and is an extension of the concept store MagMaLou, founded by stylist and make-up artist, Marthe Kveli Valeberg, in 2011. With tight dialogue with her customers, entrepreneur Valeberg received constant requests from women who were looking for "the perfect everyday dress." This inspired her to create a dress collection that would be adapted to the Nordic woman needs. Regardless of the season or occasion, body type or style, it should be easy to use and should easily be taken from day to evening with the help of accessories and the change of shoes.
Along on the team with Marthe, is the Store Manager at MagMaLou, Andrea Johannesen, a fashion designer graduated from Milan. Andrea immediately understood Marthe´s vision and together they created the clothing brand byMAGMALOU. "When we design, we have the MagMaLou customer in mind. She is a woman with a sense of fashion and aesthetics. She will have a workable and practical wardrobe, with a little edge and a timeless cut" says designer Andrea Johannesen.
– The perfect everyday dress
After the launch of the first collection, byMAGMALOU has expanded with their own basic line. byMAGMALOU basics are the ultimate everyday garments that hangs in the closet all year round, while the dress collections are more attuned to the seasons in terms of fabrics, colours and cuts. Coherently, the brand is relatively simple and minimalistic but with a feminine cut, and the pieces can be dressed up and down and used again and again for various occasions.byMAGMALOU is currently distributed in a number of stores across Norway, but also aim to position themselves overseas.
MAGMALOU, Skovveien 8, 0257 Oslo #97041888
COMPANYS BYPORTEN, Jernbanetorget 6, 0154 Oslo #93023262
F5, Øvre Slottsgate 5, 0157 Oslo #94119317
AMBIENTE, Lilleakerveien 16, CC vest, 0283 Oslo #23252325
TIMALU, Bankveien 1, 1386 Asker #46893545
TIMALU, Nedre Torggt 15, 3015 Drammen #32834450
HVIT TRÅD, Jernbanesvingen 6, Gjøvik #48894380
ZARINA, Storgata 16, 2000 Lillestrøm #63811132
55th AVENUE, Strandgata 55, 2317 Hamar #91374883
COMPANYS SKI, Ski Storsenter, Jernbanesvingen 6, 1400 Ski #9241240
M: SKIEN, Prinsessegate 2a, 3724 Skien #98104606
COMPANY STRØMMEN, Støperiveien 5, 2010 Strømmen #92039400
CARMA, Dronningens gate 3, 7011 Trondheim #73 52 98 50
KLEINS SIRKUS SHOPPING, Falkeborgveien 1, 7044 Trondheim #92042800